Many of the most recognizable foods of our day can be traced back to restaurant businesses that dared to think creatively. Look no farther than McDonald’s vibrant green Shamrock Shake and Taco Bell’s beloved Doritos Locos Taco.
However, the newest ice cream creation from Baskin-Robbins has a flavor so out of the ordinary that the company is advising consumers not to “bock it ’til you try it.” The chain’s March Flavor of the Month is a brand-new Chick’n & Waffles ice cream.
Although a traditional chicken and waffles meal typically consists of fried chicken pieces, waffles, and a maple syrup drizzle, Baskin-Robbins’ delightful new version of the dish omits the chicken entirely.
“No flesh? Not an issue. The best thing is that this unusual ice cream contains 100% delectable chicken and is perfectly designed to resemble the flavor of fried chicken, the business said in a release.
The latest offering is an ice cream with a buttermilk waffle flavor that has “crispy chick’n and waffle bites” with a swirl of bourbon maple syrup flavor.
“At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of Chicken & Waffles on menus, we knew we had to create a bold flavor that would change the way our guests enjoy Chick’n & Waffles,” Hannah Suits, the brand marketing director for the chain.
“This flavor is a frozen twist on the iconic brunch dish, recreated in a deliciously deconstructed concept that is unique to our shops.”
Customers’ reactions to the brand-new flavor, which debuted on March 1, were mixed; some were either pleased or disgusted by the thought of trying a frozen treat with a fried chicken flavor.
There will be a free sample of the new flavor available for individuals whose curiosity is peaked and who happen to be in New York City on March 7. At 1225 1st Ave., Baskin-Robbins will celebrate its inaugural unlimited Brunch from 10 a.m. to 1 p.m., offering unlimited complimentary scoops of Chick’n & Waffles ice cream.
Additionally, on March 26, the business will launch a Get Egg-cited Cake in preparation for Easter. Available until April 9th, the pastel-colored ice cream cake is adorned with a “special fault line icing technique” that makes it look like an egg that has been broken open.